Southern New Hampshire University

SNHU has recently been named #12 on Fast Company’s “The World’s 50 Most Innovative list”. Full details can be found here.

New to Marketing? Taking Into to Marketing or one of my other Marketing courses?

*Here are some movies you should watch to get you “pumped” up for the semester!
* View my YouTube Channel- It is FULL of great resources!

Taking Social Media with me?!
* Be sure to follow me on Twitter and visit: The MKT666 Project: The Social Observer
* Download a great FREE eBook on Blogging, great for all 3 social media courses I teach.
* Why should the Social Media MBA exist?
Read here.
* View my YouTube Channel- It is FULL of great resources!

Interested in Grad school?

* My tips on succeeding in Grad school
* Considering Grad School, read here.

Need career help!?
* SNHU Career Website in MySNHU: Tons of career tools and resources, as well as an events calendar with upcoming webinars and employer spotlights.
* SNHU Career Blog: – The blog is updated regularly and lists upcoming events!

Highly Recommended reading for SMM classes (some are required in class), or those simply interested in Social:

*Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
*The Tao of Twitter by Mark Schaefer
*Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan
*Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
*Perspectives on Social Media Marketing by Bonin Bough and Stephanie Agresta
*Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley and CC Chapman
The New Rules of Marketing & PR: by David Meerman Scott
*8 Mandates for Social Media Marketing Success by Kent Huffman
* Return on Influence by Mark Schaefer
Maximize Your Social by Neal Schaffer
*Socialnomics by Erik Qualman

*Likeable Social Media by Dave Kerpen

*Engage by Brian Solis
* Born to Blog by Mark Schaefer

More recommended books here.

In my social media course I try to connect my students with thought leaders. Past terms have visited with:
Mark Schaefer (Summer 2012; Spring 2013)
Neal Schaffer (Fall 2012)
Eric Tung (2013)

In the video below, some of my MKT655 and MKT666 students chat with Author Mark Schaefer via Google Hangouts

Eric Tung and My MKT666 class on Social Media Marketing

*Videos you should watch (this will be you by the end of the term, pardon the language of the title).


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