So, I find myself evaluating what skills my students bring to the table once they graduate with a Masters in Marketing and/ or a concentration in Social Media Marketing or Digital Marketing. I am hoping that you, my loyal tribe will help give some insight to what you want from your marketing staff! What skills do they lack, what concepts of skills are under-developed,what skills do you see pertinent to business in the next year, 5 years? I see a lot of room to grow with analytics and big data as well as mobile, but I really want to hear your input. How can I improve the quality of the candidates out in the market?
What say you from deep in the business trenches?! Please leave a comment below ( brief is fine) and your business. You may also wish to share via Twitter @drjrogers.
Also, please share via your networks as I would love to get a lot of feedback over the next month.