Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job postings requiring social media skills have gone up 87% from 2011-2012; there is now demand for proven social media professionals. This is great news for all of my Social Media grad students! This leads me to believe that not only employers accepting social, it is now a requirement for business (a notion many of have been shouting from the rooftops). Along with this comes the need for employees who can accomplish social strategies for businesses.
Many believe that social media is simply having an active Facebook profile or Twitter feed. I assure you it is not, there is a method behind the madness! My social media MBA courses offer students the opportunity to learn and apply skills relevant to their career or career goals. These courses are part of a traditional MBA program, requiring courses in accounting, finance, management and more. Students utilize all of these classes together; not in a vacuum. They learn to be strategic and analytic. Upon their completion of the MBA with the social media marketing focus, a student should be able to demonstrate the below competencies. These are not necessarily individual skill sets, but cover a broad spectrum of skills that if used together, make the individual more proficient and marketable. These topics below are addressed more fully within the courses I teach, but are a great resource to look over and evaluate yourself. View this check-list and assess which you have conquered and which you can improve upon in 2013:
* At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. Similarly, you should know what a hashtag is, why we use it, and how not to use or overuse it!
* Do you know the logic behind utilizing social? Here’s a hint: Engagement. This is a broad answer, but if you have been following this blog, you should know that the common theme is “engagement” with external and internal stakeholders.
*Accept and embrace the importance of listening before you speak (via social) and having a social plan/strategy before jumping on the social media roller coaster.