Well, another term of teaching Social Media Marketing courses is coming to a close and a new Fall term is beginning. I am proud of my students, all 3 of the courses delve into various topics, require a lot of reading, application, and writing. Let me re-phrase that, scholarly writing! (My students will chuckle at that)– I will see some of the students in my MKT655 again shortly in MKT666, and I look forward to it! Watching their progress (and Klout scores rise) is very satisfying. As I send off graduate students in my final course MKT666 (course 3 of 3), I wanted to remind them to keep on learning about this ever changing landscape.
I want to share with you the list of books I recommended that these students read to continue their learning and to keep them energized about social media marketing! Look out for my #smm students, they are the future of Social Media Marketing!
*Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer
*8 Mandates for Social Media Marketing Success by Kent Huffman
* Return on Influence by Mark Schaefer
*No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers
*Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
*The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer and Amber Naslund
*Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
*The Thank You Economy by Gary Vaynerchuk
*Crush It! by Gary Vaynerchuk
*The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis
*The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz
*HeadStrong: The Keys To A Confident And Positive Attitude During Job Search by Tim Tyrell-Smith
*The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Landy Chase and Kevin Knebl
This list does not include the books below that we have covered in my three social media classes
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
The Tao of Twitter by Mark Schaefer
Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan
Perspectives on Social Media Marketing by Bonin Bough and Stephanie Agresta
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley and CC Chapman
The New Rules of Marketing & PR: by David Meerman Scott
In my social media course I try to connect my students with some of the above thought leaders. Past terms have visited with Mark Schaefer (Summer 2012), Neal Schaffer (Fall 2012), and Olivier Blanchard (Spring 2013).
Update: Another great list of Social Media Books here!
photo credit: Ed Yourdon via photo pin cc
September 2nd, 2012 at 1:20 pm
I just read Open Leadership by Charlene Li. Great book had good insight and the case studies are relevant to advancing social media within a company. Would highly suggest to anyone working for a company that has little social interaction with customers and employees. Has many lessons on why social technology is important.
Sean